Polyproplene or Paper - Which is better for my custom label?

When it comes to designing product labels, one critical decision businesses must make is choosing the right material. Among the myriad options available, paper and polypropylene stand out as popular choices. In this article, we'll explore the characteristics of both materials, comparing their advantages and disadvantages to help businesses make an informed decision based on their unique needs.

Polypropylene Labels: (This is Starlightstickers.com standard label unless otherwise noted)

  1. Durability:

    • Polypropylene labels are known for their durability and resistance to water, chemicals, and tearing. This makes them suitable for products that may be exposed to harsh conditions or varying temperatures.
  2. Versatility:

    • Polypropylene labels are highly versatile and can be used for a wide range of products, including those in the food and beverage, cosmetics, and industrial sectors. They maintain their integrity in various environments.
  3. Longevity:

    • Unlike paper labels, polypropylene labels are more resistant to fading and wear over time. This longevity is especially valuable for products with a longer shelf life or those intended for outdoor use.
  4. Tactile Feel:

    • Polypropylene labels often have a smoother and glossier finish compared to paper labels. This can enhance the tactile feel of the product and contribute to a more modern and polished appearance.

Paper Labels:

  1. Aesthetic Appeal:

    • Paper labels often convey a classic and natural look. They are well-suited for products that emphasize a traditional or artisanal image.

  2. Eco-Friendly Option:

    • Many consumers are increasingly conscious of environmental impact. Paper labels are often preferred for their biodegradability and recyclability, making them an eco-friendly choice.

  3. Printability:

    • Paper labels provide excellent printability, allowing for high-quality graphics and vibrant colors. This makes them ideal for products requiring intricate designs or detailed branding elements.

  4. Cost-Effective:

    • Paper labels are generally more cost-effective than some alternative materials, making them an attractive option for businesses with budget considerations.


  1. Product Type:

    • Consider the nature of your product. If it's a food item or a cosmetic product that may be exposed to moisture, polypropylene labels may be more suitable. For products emphasizing a natural or eco-friendly image, paper labels might be the better choice.

  2. Brand Image:

    • Your brand's identity and the image you want to convey play a crucial role. Paper labels may align well with brands focusing on sustainability and heritage, while polypropylene labels may be more fitting for modern and technologically advanced products.

  3. Budget:

    • Evaluate your budget constraints. While paper labels are generally more cost-effective, polypropylene labels may offer a better return on investment in terms of durability and longevity.


Choosing between paper and polypropylene for product labels involves a careful consideration of various factors, including aesthetics, durability, and brand image. Ultimately, the decision should align with the unique characteristics of the product, the preferences of the target audience, and the overall branding strategy. Both materials have their strengths, and by understanding their attributes, businesses can make a well-informed choice that enhances the overall appeal and longevity of their product labels.

Happy Labeling,
Rick Hanby
Founder and CEO

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