Label Finish Options - Matte, Glossy, Clear, Kraft and More

Labels play a crucial role in product presentation and branding, and the finish of a label can significantly impact its overall appearance. Matte, glossy, clear, and kraft are popular label finishes, each offering unique characteristics that cater to different preferences and applications. In this article, we'll delve into the differences between these finishes, exploring their aesthetics, durability, and best use cases.

Matte Finish:

Matte labels are characterized by a non-reflective, smooth surface that diffuses light. This finish imparts a sophisticated and understated look to products. Matte labels are often preferred for a more elegant and subdued appearance. They are less prone to showing fingerprints and scratches, making them an excellent choice for products that require a sophisticated yet durable label, such as high-end cosmetics, wine bottles, and luxury packaging.

Glossy Finish:

Glossy labels, on the other hand, feature a shiny and reflective surface that enhances color vibrancy and provides a polished appearance. The high gloss finish adds a touch of glamour and is commonly used for products that aim to grab attention on retail shelves. Glossy labels are well-suited for items like food packaging, beverage bottles, and promotional materials. However, they may be more susceptible to fingerprints and scratches than matte finishes.

Clear Finish:

Clear labels offer a transparent appearance, allowing the product to be visible through the label. This finish is popular for products where showcasing the contents or maintaining a minimalist look is important. Clear labels are commonly used for glass or plastic containers, giving the illusion that the label is part of the product itself. They are also favored for product labeling where a "no-label" appearance is desired. Our clear labels have a cloudy finish to them. 

Kraft Finish:

Kraft labels have a rustic and natural look, often associated with eco-friendly and handmade products. These labels are typically made from brown paper, emphasizing a recycled and organic aesthetic. Kraft finishes are popular in industries such as organic foods, artisanal products, and handmade crafts. The earthy appearance of kraft labels aligns well with brands emphasizing sustainability and natural ingredients.


There are numerous variations and speciality label material. Weather you are looking for a textured finish to a super smooth finish we can help you find the right material with the right ink and adhesive to make your project or product stand out. Please email us with your specific needs and we can make recommendations to meet your needs. 


When choosing a label finish, several factors should be considered, including the product type, target audience, and branding strategy. Matte and glossy finishes are versatile and widely used, while clear and kraft finishes cater to specific aesthetics and messaging. Additionally, it's essential to consider the environment in which the product will be displayed, as well as the potential for wear and tear.


In the world of label finishes, matte, glossy, clear, and kraft each bring a distinct visual appeal to products. Understanding the characteristics and applications of these finishes allows businesses to make informed decisions that align with their branding goals. Whether aiming for a sleek and modern look, an eco-friendly vibe, or a transparent label that lets the product shine through, the right finish can enhance a product's overall presentation and impact on consumers.

Happy Labeling,
Rick Hanby
Founder and CEO 

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